Allied’s new range of premium loaves is a twist on the traditional loaf and has new paper packaging and a refreshed pack design.

Dairy Crest has announced Cathedral City will be sponsoring new ITV quiz show, Britain’s Brightest Family, which will run for 15 weeks. 

Wessanen UK has launched a premium and healthy snacking range, Pop-Crisps, into its Kallo brand, to appeal to healthy snackers.

Unilever has launched Ben & Jerry’s non-dairy ice cream, backed with a £1m investment spanning digital, PR and outdoor communications. 

PepsiCo has launched Walkers Max Strong crisps in spicy flavours to help retailers drive cross-category purchases of crisps and alcohol.

General Mills has announced a £3m media marketing spend throughout 2018 for its kids’ brand, Petits Filous.

General Mills is launching in-store display units, themed ‘Fresh Mexican Starts Here’, for Old El Paso to help retailers boost sales by positioning them by related fresh ingredients. 

Haribo’s latest range addition, Fruitilicious, will be supported by a multi-channel campaign including PR, product sampling and a new exclusive TV advert.

With the trend for low and no-alcohol beers set to dominate 2018, AB InBev has unveiled a marketing push to tell consumers they can enjoy alcohol-free Budweiser.