Calbee UK has expanded its Seabrook Loaded snack range with the launch of Loaded Bites.
The launch comes as the brand, which debuted with Loaded Fries last year, is now worth almost £4.2m.
Loaded Bites are launching in BBQ Beef and Sour Cream & Onion varieties in a 6x16g multipack, a 55g £1 price-marked pack (PMP) and a 90g sharing bag.
They are available to convenience retailers from Bestway, alongside supermarket listings in B&M, Farmfoods, Heron, Poundland and Home Bargains.
Jon Wood, commercial director at Calbee UK, said: “We’re thrilled to expand our Loaded range to now include Loaded Bites, created to shake up the snacking category. The range delivers a modern twist on some of the UK’s favourite snacking formats, we’re immensely proud of how Loaded Fries has performed since its launch last October and wanted to capitalise on its success by growing the range as part of our continuous innovation drive.
“Loaded Fries is the Seabrook brand’s first extension into the wider snacking market and the reaction has been extremely positive with both trade and consumers. We have high hopes for Loaded Bites performing just as well in the market.”
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