Dairy Milk 30% Less Sugar introduced by Cadbury
The new chocolate bar contains no artificial sweeteners and will be supported by a £2m outdoor and digital marketing campaign
Mondelez has launched new Cadbury Dairy Milk 30% Less Sugar, in response to over a third of consumers actively cutting down their sugar consumption.
Available in an 85g tablet (£1.49) and 35g (65p) single bar, the new addition to the Dairy Milk range contains no artificial sweeteners. The prices match Cadbury Dairy Milk’s core range.
The launch will be supported by a £2m outdoor and digital marketing campaign, including in-store materials, such as SRPs and PoS units, to help retailers capture the attention of shoppers at launch.
Katrina Davison, brand manager for Cadbury Dairy Milk at Mondelez, said: “Our teams have worked for years and conducted extensive testing on the new recipe so we’re confident shoppers looking to reduce their sugar intake will love new Cadbury Dairy Milk 30% Less Sugar.
“The new bars are a new addition, not an alternative to the wider range, and so should be ranged among the rest of the Cadbury Dairy Milk portfolio.”
Read more: Cadbury unveils 2019 Christmas collection
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member