Cadbury chocolate football kicks off new season
Premier League tie-in also features on-pack digital game accessed by QR code
The 256g Cadbury Dairy Milk Premier League Milk Chocolate Football comes in Cadbury FC-branded packaging with an RRP of £6.99.
The launch follows the Premier League Legends campaign, which offered consumers the chance to meet football legends like Thierry Henry, and Cadbury Match & Win, which gave shoppers the chance to win prizes including a Premier League VIP matchday experience.
The Cadbury chocolate football is individually wrapped and comes in its own Premier League branded box. The boxes will feature an on-pack Premier League digital game which is accessed via scanning the QR code or by visiting superstriker.cadburyfc.com
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