The Weetabix Company is launching a new on-pack promotion for its Weetos brand this June, offering nine consumers the chance to win £500 to spend towards sports kit and equipment.

The on-pack promotion will be available across 500g and 350g price-marked packs of the cereal, and will run in stores from June to August.

To enter, consumers need to send in a photo of their Weetos pack or bowl as part of a unique sporting environment, whether that’s a basketball hoop made out of the box, or Weetos pack goal posts.

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Abbie Randall, marketing assistant at Weetos, said: “We’re excited to bring this promotion to retailers. The on-pack campaign will stand out on-shelf, helping to raise awareness of the Weetos brand and increase visibility and sales in-store.

“We know that our core audience of five-to-15-year olds love playing sport, so we wanted to help promote this via our on-pack giveaway and we’re confident that this campaign will increase brand engagement and appetite for the product, as well as being a great activity to get involved with when at home.”

Weetos is currently worth £12m and is the fourth biggest product in the chocolate cereal category, growing at 13% year on year in value.

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