PepsiCo has launched a Quaker on-pack ‘Have 2021 for breakfast’ promotion to spread positivity as we enter the New Year.

The on-pack promotion will span across the brand’s traditional rolled oats, sachets, pots and multipacks, with thousands of prizes available to be won, including home experiences, staycations and outdoor activities.

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According to the supplier, all prize choices will cover at-home and outdoor options for the winners to pick what suits them and will be reflective of what’s possible based on Covid-19 restrictions.

‘Have 2021 for Breakfast’ will be supported by a multi-channel campaign across in-store, TV, social media and video on demand to reach a wider audience.

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Daniella Mendham, senior brand manager at Quaker Oats, said: “2021 is set to be a new chapter for many – it signifies a fresh start. UK consumers have spent the last year re-evaluating exactly what is important to them in life – and Quaker can provide the proper breakfast they need to set them up for a new day and a new year.”

“We recognise that people seek enjoyment from a number of different activities, so we’ll be rolling out four promotional pack designs to showcase the breath of experiences available to be won. We want to excite and inspire shoppers by showing them that there’s a prize up for grabs that’s just for them, whether that’s a yoga mindfulness class, a luxury glamping getaway, a cookery course, outdoor sports adventure or a garden makeover – to name a few.

“We’ll also be returning to the nation’s TV screens with our popular Go Forridge ad creative which centres on the versatility of the brand. It remains very relevant for our shoppers, with a third of shoppers spending more time creating their breakfasts during 2020, adding additional ingredients to their oats and getting quite creative.”

Included promotional packs

  • Quaker Jumbo Oats 1kg, RRP £2.19
  • Quaker Oats 1kg, RRP £2.09
  • Quaker Oats Sachets Original, Golden Syrup, Apple & Blueberry, Sultana, Raisin and Cranberry and Apple, Sweet Cinnamon, RRP £2.59
  • Quaker Family PK Original and Golden Syrup Sachet, RRP £3.99
  • Quaker Golden Syrup and Original Pot, RRP 99p
  • Quaker Oats So Simple Classic Banana and Velvety Chocolate multipack (10 sachets), RRP £2.75
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