PepsiCo is expanding its Quaker oats range with two new flavours: Vanilla Bean & Blueberry and Almond Butter & Pomegranate.
The new flavours will be available in multi-packs containing 10 sachets at an RRP of £2.45 each.
Stephanie Okell, senior marketing manager at PepsiCo, said: “Oats are a powerhouse of good nutrition and shoppers are always looking for new flavours to mix up their breakfast.
“Our trends research identified two flavours, Vanilla Bean & Blueberry and Almond Butter & Pomegranate, which haven’t been seen before within the cereal aisle.
"We know through research that shoppers felt excited by the flavours and indicated they would be likely to buy them – which is great news for retailers.”
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