PepsiCo has teamed up with Mr Motivator, the all action lycra-clad star of 90’s breakfast television, to help retailers “super start” their breakfast sales.

The video, which was filmed in Tony Springett’s independent convenience store in Hatfield, Hertfordshire, offers a range of top merchandising tips to help bring your breakfast displays to life.

Just click on the video above to see Mr Motivator in action and learn how you can take advantage of the 55 per cent of consumers that leave home without eating their morning meal.