Kellogg’s is giving away tickets to popular attractions and tapping into health trends with new products, which will be available to convenience retailers from December.
The brand is entering the organic and vegan foods market with a range of plant-based cereals.
The five-strong W.K.Kellogg range contains two No Added Sugar Granola flavours in Apricot & Pumpkin Seeds and Coconut Cashew and Almond varieties, as well as a Cranberry Sultana and Spelt Super Grains Granola, RRP £3.79.
It also contains Organic Wholegrain Wheats in Original and Raisin varieties, RRP £2.99.
The company is also launching a Special K Protein bar, which will be available in singles and multipacks, RRP 89p and £2.99 respectively.
The W.K.Kellogg range will be backed by an £8m campaign next year and Special K Protein will be promoted with TV and digital advertising.
Kellogg’s is supporting its core range by bringing back its ‘Grown-ups go free’ Merlin promotion and increasing the value of vouchers from £50 to £60.
Shoppers can use the vouchers to get into attractions such as Alton Towers, Sea Life centres and Legoland.
Packs will be available from January 1 until mid-April and vouchers will be valid until June 30 2019.