Kellogg’s is extending its range with two new products, Coco Pops Granola and Crunchy Nut Peanut Butter Clusters.
Coco Pops Granola will be backed with a £2.5m marketing spend, which includes TV, print and digital advertising, as well as a partnership with a parenting blog.
It is a source of fibre, B vitamins and iron and contains the lowest sugar level of any Kellogg’s Coco Pops product.
Nick Dawson, Kellogg’s Sales Director for the speciality channel, said: “We’ve seen from the success of Coco Pops Porridge that the brand can bring a new audience to an established market, particularly young families, and we’re confident we can do this again with granola.”
Kellogg’s Crunchy Nut Peanut Butter Clusters, RRP £2.69, is the third flavour in the range, joining Honey & Nut and Chocolate Flavours. Peanut butter has grown by 15% over the past four years.
The launch will also be backed by TV advertising, as well as new PoS.
“We expect this to draw new shoppers to the brand as peanut butter flavours are constantly engaging new consumers,” he added.