Convenience retailers can drive on-the-go breakfast sales from January as Fuel10k announces it will launch four pouches into Bestway Batleys next year.

The Quark with Fruit range is available in 150g pouches in Raspberry & Blueberry, Mango & Passionfruit, Strawberry & Banana and Vanilla Bean and Honey, RRP £1.49.

Barney Mauleverer, co-founder of Fuel10k said the products would help convenience stores tap into the growing on-the-go breakfast category.

“Fuel10k is aimed at younger shoppers who have been skipping breakfast and avoiding the cereal aisles. It’s bringing this group back to the category and helping to drive sales,” he added.