Kellogg’s has launched new limited-edition Strawberry & White Choc Coco Pops.
With 30% less sugar than other chocolate flavoured cereals, Strawberry & White Choc Coco Pops follows the launch of White Choc Coco Pops in 2019, with more than three million boxes sold in the first six months.
The limited-edition cereal retails at £2.99 (480g), and is available from all major supermarkets and wholesalers now for 12 months only.
Harriet Oakes, activation brand manager from Kellogg’s, said: “We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.
‘’When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”