The Cadbury Boost+ Protein range was launched last summer and is now available in standard and Peanut variants. Each bar contains 12g of protein, four times more protein than a standard Boost bar.

Radhika Pai, brand manager for Cadbury Singles at Mondelez, said: “The outdoor campaign will run across convenience stores and shops that stock Boost+ Protein so that Boost is at hand when people are seeking it. The campaign is also rolling out across social and digital channels.”

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