Blu takes campaign to the billboards
Imperial Tobacco’s new outdoor campaign for its vaping brand Blu is designed to raise consumer awareness in time for summer.
It uses the straplines ‘I Blu, do you?’ and ‘You Blu too?’, and will span a variety of formats, including posters, branded buses and taxi wraps, as well as billboards.
The Blu billboards will be featured at more than 3,000 locations throughout London, including Westfield shopping centres in Stratford and Shepherds Bush, alongside other cities including Leeds and Dublin.
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