United Biscuits has unveiled its seasonal products for its McVitie’s and Jacob’s brands.
New for this year, McVitie’s Victoria Sapphire is aimed at shoppers looking for festive gifts. It is available in 385g packs, RRP £6.50, and the brand anticipates it will see a RSV of £1.6m.
McVitie’s Victoria will also return to TV this year and introduce a new 100g pack, RRP £1, which will join its 300g and 650g formats, RRP £5 and £8 respectively.
The brand is also bringing its Chocolate Digestives to the cake aisle with McVitie’s Chocolate Digestives Christmas Slices available in two varieties, Chocolate & Orange and Chocolate & Mint in multipacks of six, RRP £1.
McVitie’s Jaffa Cake bars will also receive a seasonal makeover with the launch of Orange & Cranberry Jaffa Cake Bars.
This Christmas will also see the return of a redesigned McVitie’s Jaffa Pole, McVitie’s Family Circle, Galaxy Mistletoe Kisses, Jacob’s Christmas Crackers and Jacob’s Caddies.
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