Premier Foods is extending its Mr Kipling and Cadbury Cakes ranges to include seasonal products aimed to appeal to shoppers looking to treat themselves, family and friends.

For Cadbury Cakes, two new seasonal varieties will be available, including a Cadbury’s Reindeer Cake, alongside a 12-cake selection box for sharing that includes Mini Rolls, Festive Cake Bars, Festive Flake Cakes, Mini Yule Logs, Caramel Cakes and Roses Strawberry Dream Cake Bars.

The Mr Kipling range also sees two new products join its line-up, with Stem Ginger Slices and Candy Cane Slices in snack-pack format.

In addition to this, the Mr Kipling festive range has undergone a packaging redesign, which includes the return of the original logo.

Jess Ali, marketing controller at Premier Foods, said: “Our packaging re-design across the Mr Kipling festive range makes it easier for shoppers to identify the range in store.”

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