if you’re looking to sell more biscuits this Christmas you may want to tap into Pladis’s four new seasonal lines and £1.3m campaign for McVitie’s, Carr’s and Jacob’s.

McVitie’s White Chocolate Digestives Nibbles and Milk Chocolate Digestive Postbox Tins will join the range, RRP £1.99 and £10 respectively. 

In savoury biscuits, Jacob’s Cracker Crisps will be boosted by a Sour Cream & Chive Caddy, RRP £3.49, while Carr’s will launch pastry Batons in Cheddar & Onion; Tomato, Emmental & Herb; and Rosemary & Sea Salt, RRP £1.49.

McVitie’s Victoria, McVitie’s Family Circle and Jacob’s Biscuits for Cheese Selection boxes return in revamped packs. 

The brand’s ‘Merry biscuits everyone’ campaign offers shoppers the chance win a trip to Lapland or a family day out by entering a code found on McVitie’s Victoria, Family Circle, Jacob’s Biscuits for Cheese Selection and Jacob’s Caddies. 

McVitie’s Jaffa Pole, McVitie’s Moments and Jacob’s Savoury Assortment will also be back this Christmas.