Looking to cater to on-the-go shoppers? Mondelez International might have the answer.
The company is launching a new sweet and savoury prduct, Dairylea Snackers, which come in two flavours; Dairylea Snackers Mini Oreo and Dairylea Snackers Mini Chocolate Cookies.
The product is available in cases of 10 with an RRP of £1.65. The range will be backed by a £1.3m total campaign, which will include digital and in-store activity.
Rebecca Prout, senior brand manager for Dairylea said: “Innovation in snacking kits is a clear growth opportunity as the snacks market is worth £41.6bn and is growing at 3.7%.”
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