Cadbury is widening its scope into the biscuit category with the launch of two Freddo-branded products aimed at young families.

The range contains Cadbury Freddo Face Cakes six-packs and Cadbury Freddo Biscuits, RRP £1.50. Cadbury Freddo Biscuits are also available in £1.29 price-marked packs.

The launch will be supported by TV and digital advertising.