Easter is heading back to the biscuits fixture in January as Burton’s Biscuit Company returns with Cadbury Creme Egg Biscuits.

But new for this year, the biscuits will also be available in a £1 price-marked six-pack, as well as the non-PMPs.

Both lines come in shelf-ready outers, which contain 12 packs.

Retailers will be able to promote the range in store, with PoS that includes free-standing display units, shelf barkers and posters.

David Costello, head of customer category management at Burton’s Biscuit Company, said: “Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers.”