Stepping up to cater for summer barbecues, Barr Soft Drinks has launched a new range of premium adult soft drinks called St Clement’s.
Available in 500ml glass bottles and in two flavours, Apple & Pear and Raspberry & Blackberry, the supplier said retailers should stock the range in the adult soft drinks section.
Adrian Troy, marketing director at Barr Soft Drinks, said: “Stocking both flavours will boost shopper visibility and help to build incremental sales.
“Shopper attitudes towards drinking are changing, with one-third of under-25s abstaining from drinking alcohol completely and 27% of adults drinking less alcohol.”
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