Palmer & Harvey has expanded its direct-to-store service with the launch of P&H Bakedirect.

Forming part of its Direct Van Sales operation, Bakedirect will see P&H work with brands including Warbutons, McVitie’s, Premier Foods and Carrs Foods, alongside its current Sweetdirect and Snacksdirect offerings.

Noel Robinson, managing director of Direct Van Sales at Palmer & Harvey, said: “Retailers not only have unrivalled service, but also guaranteed profit when it comes to their impulse and baked ranges.”

Bakedirect has launched within the M25 area with a fleet of 25 vans.

Retailers who use the service can access a regular delivery service with no minimum drop charge.

They can also benefit from category expertise and in-store merchandising with every Bakedirect delivery.