Aryzta Food Solutions is helping retailers extend their bakery offering by launching a range of bread rolls and loaves.
The range contains four varieties of 80g rolls under the Heistand brand, RRP 39p or four for £1, which come in outers of 48.
Three 450g loaves are also now available, which include a farmhouse loaf made with rye sourdough, a Mediterranean-style loaf with paprika, red onion and tomato and a crown-shaped date, cranberry and linseed loaf.
The loaves have a bake time of between four and eight minutes. The rolls can be baked in four minutes.
Vincent Brook, Aryzta Food Solutions retail commercial manager, said: "The range enables retailers to offer a quality selection of freshly-baked rolls and loaves, with the flexibility of being able to sell the rolls individually or as a pick and mix option."