Nisa retailers can drive own-label sales as the symbol group unveils a new Heritage cake range.

The range contains six lines, which includes 5-packs of Chocolate Oaties, Caramel Shortcakes, Flapjack Slices and Chocolate Brownies, as well as Mini Flapjack Bites and Double Chocolate Brownie Bites.

The new lines are launching to appeal to shoppers having nights in or picnics over the summer. Retailers can promote them with PoS.

Kim Brown, head of fresh, frozen and direct to store at Nisa, said the lines would deliver an uplift in basket spend, while delivering a good profit margin.