You can now help shoppers make healthier snack choices with a new launch from Hula Hoops.

Hula Hoops Golden Hoops contain 30% less fat than standard crisps and will be supported by a multi-million-pound campaign that includes TV advertising and social media activity.

Matt Collins, convenience and wholesale trading controller at Hula Hoops’ owner KP Snacks, said more and more consumers are focusing on healthier lifestyles and are seeking alternative snacks.