Aryzta‘s Christmas bakery and hot food-to-go range will introduce four new sweet and savoury products this season, as well as a new focus on vegan and vegetarian options.

New to the savoury range will be a Turkey & Chardonnay Slice, Christmas Cracker Roll and Cheese & Cranberry Sausage Roll.

Joining the already strong sweet bakery range that includes a Santa Triple Choc Muffin, Luxury Shortcrust Mince Crown, Mini Mincemeat Pies, Chocolate & Orange Flowerpot Muffin and Gingerbread Muffin, will be a new Vegan Mince Pie Tart.

Paul Maxwell, marketing manager at Aryzta, said: “The run-up to Christmas provides a major opportunity for retailers to maximise their in-store bakery and food-to-go profits. We’re enabling retailers to use our high margin, limited-edition products with seasonal flavours to capitalise at a time when shoppers want to indulge.”

He added that with in-store bakery, shoppers spending more than the average c-store shopper, and shopping more frequently, its new vegan and vegetarian products enable retailers to offer something for everyone at Christmas.

ARYZTA Christmas Cracker Roll
Christmas Cracker Roll
ARYZTA Santa Triple Choc Muffin
Santa Triple Choc Muffin
ARYZTA Vegan Mince Pie Tart
Vegan Mince Pie Tart