Premium vodka brand Cîroc is teaming up with the big screen by launching limited-edition Cîroc Derek Zoolander Blue Steel.
Available in 70cl bottles, RRP £38.50, the Ciroc Blue Steel bottle is themed around the main character in Zoolander, played by Ben Stiller. The sequel to the 2001 film opens in cinemas next month.
Sam Reader, marketing director for Diageo Reserve, said the premium spirits market is growing quickly due to customers being more willing to spend more on luxury drinks.
“Zoolander 2 is set to be one of the biggest blockbuster films of 2016, so this partnership is a hugely exciting project for the brand and for our customers in the off-trade,” he added.
The launch of Ciroc Blue Steel is the latest extension to the brand’s portfolio and follows the launch of Ciroc Apple last year.