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Wolf Blass is boosting wine sales this summer by teaming up with Rugby World Cup-winning player Will Greenwood in a new digital campaign.
Launching this week and running until October 25, the campaign will see Wolf Blass Yellow Label bottles feature 15 different labels, each one depicting a different position in a rugby union team.
The bottles will encourage shoppers to enter the #WinningLineUp competition and vote on Twitter for the best player to play in a particular position. Each week two winners will be drawn from the list of voters and win a mixed case of six bottles.
Greenwood will appear on national and local radio to promote the competition and will offer up his opinions on his Twitter feed and the Wolf Blass website. Retailers can promote the activity in store with PoS.
In the final week of the campaign Wolf Blass will give away a VIP rugby weekend for four people including tickets to a Six Nations game next year.
For more tips to help you create your own summer, click here.
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