Your shoppers can try to get their hands on rugby-themed prizes this month in a new on-pack promotion from Treasury Wine Estates.

wolf blassRolling out on its Wolf Blass Yellow Label range, which includes Cabernet Sauvignon and Chardonnay, the brand’s ‘Chase the Cap’ promotion encourages shoppers to look under the bottle caps to see if they have won.

The prizes available include European rugby weekends and premium Wolf Blass wines.

The promotion will be backed by TV advertising on Sky Sports.