WKD hopes to hammer ‘Rome’ its message with its sponsorship of ITV2’s Roman-based comedy Plebs.

The first series of the show was ITV2’s most successful scripted comedy in 2013 with a peak audience of 1.3m viewers performing particularly well in the 18-30 male demographic, making it an ideal programme for WKD to sponsor.

The second series is due to air over seven weeks this autumn and will be the brand’s second TV sponsorship this year. Earlier in the year, SHS Drinks announced a three-series tie-up with award-winning The Only Way Is Essex.

Debs Carter, marketing director of alcohol at SHS Drinks, said: “WKD is all about having good times with friends so Plebs is a great fit with the brand. We’re really pleased to have linked up with such an innovative and funny programme and we’re confident that its humour will really appeal to WKD consumers.”