WKD is taking advantage of rise of canned drinks by launching a new Mixed pre-mix range.

WKD's Mixed range comes in 250ml packs, RRP £1.99, and has an ABV of 6%. Retailers can buy the range in cases of 12. 

Avilable in three flavours, Cheeky V contains Port, Blue WKD and lemonade, Passionista is a mixture of rum, passion fruit and lemonade, and Oh Schnapp contains peach schnapps, berry and orange flavours.

Independent retailers can promote the range with PoS materials and the products will be backed by a social media campaign running with the strapline 'pick a Mixed'.

To learn more about how you can boost your alcohol sales by up to £5.5m, click here