WKD is hoping to win big next January with the launch of a new limited edition variant, WKD Vegas.
The new edition will be available in 275ml four-packs and 70cl multi-serve bottles, retailers can buy the new edition in cases of six.
The launch will be supported by a social and online digital media campaign, consumer sampling activity, price promotions and provision of free-standing display units and Vegas-themed PoS kits.
The phrase “Have you tried new WKD Vegas?” will appear on 70cl PMP bottles of WKD Blue, WKD Red, and WKD Iron Brew to encourage customer awareness. The WKD 70cl PMP stock featuring the Vegas neck labels is exclusive to the independent channel.
“The success of WKD Brazilian limited edition this year, which generated approaching £1.5m-worth of sales, has demonstrated that there is a real appetite amongst consumers for limited editions from WKD,” said Debs Carter, marketing director – alcohol, at SHS Drinks.
“From the trade and consumer feedback we’ve received, we’re confident that WKD Vegas will be a winner for 2015.”