Whitley Neill is tapping into the demand for new flavours with the launch of a premium rye vodka.

The new vodka is triple distilled in copper stills and made of winter rye. It has an ABV of 43%, and is available in 70cl format with an RRP of £26.

James Stocker, marketing director for Whitley Neill, said: “While gin might be the main spirit of choice, our data shows vodka is still popular with many consumers.”