VK Candy Cane flavour drink

Global Brands has added a limited-edition VK Candy Cane flavour to its range as part of its festive VK mixed pack.

Bright red, with a sweet strawberry flavour and peppermint, the new variety will be launched as part of the brand’s #WeAreMerry Christmas campaign.

The 4% ABV flavour will be included in the VK mixed 10-pack for a limited time, which is stocked in Costcutter, Spar and McColl’s, and is available nationally for independent retailers in several cash and carries.

With an RRP of £12, the VK 10-pack contains two 275ml bottles of VK Candy Cane, alongside a selection of the other varieties, including Blue, Watermelon and Orange & Passion Fruit.

Hundreds of golden tickets have also been added to randomly selected packs. Those who find a golden ticket will be able to claim VK merchandise, including a VK Christmas jumper.

Charlie Leaver, brand manager at Global Brands, said: “With this year’s new Christmas flavour, we expect the VK mixed pack to excel this winter. Set to provide revenue for our customers while delighting consumers with a new Christmas twist on the fruity VK flavours they know and love, the VK mixed pack is a must-stock for retailers.”

Read more: Christmas essentials price comparison – Pricewatch 2019