Halewood International has launched limited edition packs for Tsingtao Beer to celebrate Chinese New Year.

Featuring on 12x640ml, 24x330ml and 4x330ml packs, the initiative will raise the brand’s profile ahead of Chinese New Year on February 19.

Tsingtao is also producing a range of PoS materials including free-standing display units.

James Wright, head of spirits & agency brands at Halewood International, said the limited edition packs will drive sales and ensure Tsingtao stands out on the shelf.

“We will be working with a number of retailers on food-matching offers and in-store promotions in the lead-up to Chinese New Year,” he added.