Treasury Wine Estates is running a raft of activity for some of its leading brands to help retailers’ sales soar this summer.
Bottled wine priced between £6 and £8 is the fastest-growing price bracket, up 21% in volume year on year
The new Rosemount Estate blend – Pinot Grigio Sauvignon Blanc Vermentino, RRP £6.49, will allow retailers to capitalise on the fastest-growing wine price bracket of between £6 and £8.
Meanwhile, Matua, now worth £4m in the UK after just one year, is offering consumers the opportunity to win a trip for two worth £10,000 to New Zealand.
And Lindeman’s is bringing back its marketing campaign named ‘It’s the Sunshine that makes it’, with out-of-home and digital advertising, as well as media partnerships.
Shaun Heyes, customer marketing controller at Treasury, said: “Summer lends itself particularly well to a variety of different consumption occasions.
“Whether it’s enjoying a barbecue with friends and family or relaxing in your garden after work, our summer of activity will be sure to add something special to every occasion.
“With all this in mind, we’d recommend retailers have a full stock of wine on hand to take advantage of the summer of sales on offer in 2014.”