Thatchers is rolling out two craft ciders to help retailers encourage their shoppers to trade up.

The new Stan’s range is available in 330ml cans, RRP £1.99, and contains two varieties, Leaf Twister and Barrel Roller.

The range is the first time the company has launched traditional cider in a 330ml can format, which was made popular in the alcohol fixture by craft beer.

Martin Thatcher, managing director of Thatchers Cider, said: “Apple cider is still the most dominant flavour within the cider category, and craft continues to attract much attention.”

The range is named after Martin’s grandfather Stan Thatcher, who was the second family member to run the business.