AB InBev has revamped its packaging design for Stella Artois, with new emphasis on the brand’s namesake, star, and Belgian heritage.

Alongside the logo, the eight-pointed star is also highlighted by new ‘rays’ which draw attention to the emblem, giving the product a more contemporary feel.

The refreshed design will begin to feature across all Stella Artois packs in the coming weeks and on Stella Artois 4% later in the year.

In addition to the design, there are structural changes to the packaging. Bottled beer is an increasingly popular format among shoppers, with 43% per cent of UK beer drinkers only drinking bottled beer. Therefore, Stella Artois has added a second perforation to the neck label of bottles to ensure the paper wrapping doesn’t touch the lips.

Stella Artois cans will also be made over to have a matte finish from early 2019.

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