Stella Artois has unveiled details of its festive campaign, which celebrates Stella Artois’ origins as a Christmas gift.

The brand is launching a new TV ad that includes the tagline “Originally crafted as a beautiful Christmas gift.” They are also launching a longer 60-second video online that features gifts from the advert being given to unsuspecting people around the world by their loved ones.

A series of short films will be released and supported under the hashtag #givebeautifully.

Stella Artois has also revealed limited-edition packaging including a 330ml Chalice in 6x330ml packs.