Stella Artois Cidre is helping retailers get summery by launching Peach and Elderflower variants.
Available later this month, Peach will be sold in single 500ml bottles as well as four and eight-packs of 330ml bottles. Elderflower will be available in 500ml only.
The two varieties will be available in both the on and off trade. Peach is light with a strong fruity flavour, while Elderflower is lively, crisp and dry.
The new variants follow last year’s launch of Stella Artois Cidre Raspberry, which has now been purchased by one million people. Phil Pick, marketing manager for Stella Artois, said: “Stella Artois Cidre Peach and Elderflower continue our legacy of being category innovators and offering consumers premium flavours and taste.”