Smirnoff hopes for a night to remember with ‘Filter out the unnecessary. Keep the good stuff’ – a £15m marketing campaign to promote the vodka brand. 

Part of the campaign – which includes outdoor and digital marketing – is a TV ad, which aims to portray vodka as innovative and accessible to everyone. 

Louise McKerrow, marketing director for Smirnoff Western Europe said: “Our new TV spot showcases how good times can be better if you filter out the unnecessary pretence that can get in the way of a great night out.”