Sharp’s Brewery has launched mini keg and can formats for its entire portfolio.

The company said that it made the change to respond to trends in the beer industry, where these formats are growing in demand.

James Nicholls, senior brand manager at Sharp’s Brewery, said: “We are constantly innovating to respond to new trends and meet growing consumer demand to provide our customers with as much choice as possible. With nearly nine pints in every mini keg, the mini keg and cans are ideal for the summer months and enjoying a barbecue on the beach with friends and family.”

The new mini keg will be rolled out across the entire Sharp’s 500ml bottled portfolio in the coming months.

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