Independent retailers in Scotland can help tackle underage drinking by taking part in a new campaign that raises awareness of the impact of buying alcohol for under-18s. 

The ‘You’re asking for it’ campaign highlights the fact that it is a criminal offence to buy alcohol for minors, with fines of up to £5,000 or up to three months in prison.

It is running across Glasgow, Kirkintilloch, East Dunbartonshire and Burntisland, with more areas looking to join, including Edinburgh, Aberdeen and Inverclyde. 

John Lee, head of policy & public affairs at the Scottish Grocers Federation, said retailers are central to the success of the campaign. “A big aim is to develop a good and supportive relationship between police officers, licensing standards and retailers,” he said.

“This would see the police visiting retailers to distribute the campaign packs containing posters and point of sale. Retailers are encouraged to share intelligence about any proxy purchase-related incidents.”

Dennis Williams, from Premier Broadway in Edinburgh, said: “It’s an ongoing problem that’s very difficult to solve as nobody gets charged for buying alcohol for minors,” he said. “If this leads to people being charged, it will help.”

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