This autumn Ribena is extending its No Added Sugar range with limited-edition Winter Spice, which encourages customers to drink it hot.
Winter Spice is launching into the convenience channel next week in 600ml packs, RRP £1.69. It will be available until February 2016 in price-marked and standard packs.
The new product follows the brand’s ‘you can’t get any more Ribenary campaign’ which it is currently advertising in cinemas. Aimed at young adults, Winter Spice will be backed by a £750,000 marketing spend, which includes press and digital advertising, PoS and a sampling campaign targeting 50,000 consumers across seven cities.
Jo Padwick, marketing manager for Ribena, said the brand’s advertising would take place from October to December to help retailers capitalise on Halloween, Bonfire Night and Christmas.