Rekorderlig is launching a limited edition mixed seasonal cider multipack, called the Summer Six.
The multipack contains a mixture of three different flavours, giving the consumer more variety in a single purchase: Strawberry & Lime, Mango-Raspberry, and Apple.
Chloe Allan, senior brand manager at Rekorderlig supplier Chilli Marketing, said: “Rekorderlig is committed to driving growth within flavoured cider by introducing this mixed multipack, which is a first for the category.
“With mixed flavours that are perfect for the summer, we’re giving our consumers that all-important choice and even more reason to buy Rekorderlig in a crowded market.”
Rekorderlig is developing its product range to deliver ‘cider for all seasons’, and the Summer Six is to be the first in a planned range of seasonal mixed cider packs.