Three brands on show at IFE, 17-20 March 2019

Jackfruit is the new meat alternative

GranoVita is launching Young Green Jackfruit to tap into demand for meat alternatives among vegans.

RRP £2.49

Stand N2860

Like puddings, only better for you

Gato & Co plant-based desserts are vegan, gluten-free and dairy-free, and contain half the sugar of normal puddings.

RRP £2

Stand N2512

A free-from drink to make you feel super

DRGN is a turmeric-infused drink made from superfoods with no caffeine or artificial flavours, colourings or sweeteners.

RRP £1.85

Stand N2286

Brand snapshot

New Wheels roll out

Burtons Biscuits has introduced individually wrapped packs of Wagon Wheels biscuits, with an RRP of 49p.

Like them apples

Heineken has launched Old Mout Pineapple & Raspberry, which is designed to capitalise on the growing demand for flavoured cider. 

The biggest button

Cadbury Bournville is moving into the sharing bag format for the first time with the launch of Cadbury Bournville Giant Buttons.

Berry nice

With raspberry-flavoured soft drinks growing at 3%, Britvic has added a raspberry flavour to its Pepsi Max range. 

Paddy’s promo

Paddy Irish Whiskey’s St Patrick’s Day promotion will roll out on 15,000 bottles, offering shoppers to win prizes related to the celebration. 

Hoop! There it is

As part of KP Snacks’ £2m investment into Hula Hoops Flavarings, the supplier is launching its first advert for the brand.

From the top

Topped Love Is… is the latest flavour to join Unilever’s Ben & Jerry’s range, with proceeds going towards supporting charity Refugee Action. 

Experience this

Kettle is launching an on-pack promotion that gives shoppers a chance to experience days out in partnership with Virgin Experience Days.

White label

Pernod Ricard has partnered with artist Benjamin Craven to launch limited-edition labels for Brancott Estate Marlborough Sauvignon Blanc 2018.