Product news: New campaign launches
Suppliers are splashing the cash on campaigns this week – find out what’s going on
Freaks of Nature’s new Lemon Sponge Hot Pudding is gluten-free, made using plant-based ingredients and comes in a reusable glass ramekin.
Hippeas has launched a multipack of its vegan Take it Cheesy flavour, with each pack containing five bags to tap into rising demand for larger bags.
Benromach Distillery’s new Cask Strength Vintage 2008 Batch 1 is limited-batch single-malt whisky with a smoky flavour.
Graze’s £2.1m campaign will focus on the brand’s bestselling Smoky Barbecue Crunch, highlighting its strong flavour and low-calorie content.
Barefoot has launched its Pinot Grigio and White Zinfandel in canned formats, both with an RRP of £2.50.
Jägermeister’s new ‘Mix it up for summer’ campaign comprises sampling, outdoor advertising, PoS materials and on-pack promotions.
Highland Spring has unveiled a new look for its sparkling range that features a new bottle shape and transparent label design.
Mondelez is rebranding Dairylea as ‘Dareylea’ for three months as part of a campaign to encourage families to get out and about.
Belvoir Fruit Farms’ on-pack promotion offers shoppers £500,000-worth of prizes to win, and will run across 250ml, 500ml and 750ml formats.
Cofresh’s new Asian TV and radio advertising campaign aims to raise awareness of the brand and drive sales.
Lucozade Sport has launched limited-edition bottles as part of its partnership with the England Lionesses.
Chicago Town is launching a campaign that features new packaging to encourage consumers to purchase more from the range.
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