Brothers Drinks Co. has extended its cider range with Pink Grapefruit and Honeycomb varieties, designed to tap into the growing demand for new flavours in the category.

Pink Grapefruit combines sweet citrus flavours, while Honeycomb contains a mix of honey flavours.

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The brand’s Cloudy Lemon variety, which uses a blend of sweet and sharp lemon flavours, is also returning. The supplier said the new flavours are “perfect for summer, with the new additions vegan, gluten free and are 4% ABV”.

The launches follow a significant uptake for the brand in 2020, with its Toffee Apple and Rhubarb and Custard varieties increasing in value by 20% and 34%, respectively.

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Nicola Randall, senior marketing manager at Brothers, said: “As 81% of cider drinkers and younger adult consumers like to experiment and look for unique and unusual flavours, these latest launches from Brothers, will allow retailers to cater to this growing demand.

“We know there’s a huge desire from fruit cider drinkers for new and interesting and we’re sure our two new and original flavours will not only attract existing customers but bring in news ones as well.”

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