Peroni Nastro Azzurro

Asahi UK has unveiled a new on-pack promotion across its Peroni Nastro Azzurro multipacks, running until 31 December.

The on-pack promotion will give three UK winners a luxury five-star two-night trip to the Amalfi Coast for two adults, including a pizza cookery course and visits to cliffside village, Positano and the Emerald Grotto in Conca dei Marini, with other prizes including 2,000 branded designer bottle openers.

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The prizes tap into consumers keen for travel post-Covid-19, while resonating with the Peroni brand and true Italian style, the supplier has said, and follows the success of the brand’s 2020 ‘Win the ultimate Pesseggiata’ promotion.

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Tim Clay, managing director, Asahi UK, said: “Peroni Nastro Azzurro is synonymous with great taste, quality and style, and continues to go from strength-to-strength. The success of the 2020 on-pack activity is testament to the strength of consumer engagement with the Peroni Nastro Azzurro brand, and the continued interest in travel and cultural experiences.

“The experiences we have all shared in recent times have taught us that it has become far too easy to take the little things in life for grants. As we look to the future, we will continue to work closely with our customers so that we extend our support in the best way possible and identify new ways to bring value in-store and online.”