Pernod Ricard UK is adding £7.99 price-marked packs (PMP) of Campo Viejo Rioja Tempranillo to its range and making more stock available to convenience retailers.

The brand is currently growing ahead of the Spanish wine category and is the number-one red wine in the UK.

The supplier says that PMPs are a key driver of sales in the convenience sector, with 82% of shoppers looking to purchase them as a part of the weekly shop.

Eighty-three per cent of retailers also claim PMPs sell faster in their stores than the equivalent plain packs.

IAA Stars 2019: Shop Layout – in association with Pernod Ricard UK

Chris Shead, off-trade director at Pernod Ricard UK, said: “Consumers are savvy and know the average price of their favourite wines.

“With 61% of shoppers believing PMPs offer better value for money than a non-price-marked pack, we’re launching one of our most popular wines to give consumers the confidence they are being offered good value, help retailers shift more stock and keep shelves rotating.”

Campo Viejo Rioja Tempranillo PMPs will be available in six-bottle cases from major wholesalers from this month.

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